If you’re reading this, there’s a good chance you clicked on a link from my newsletter to get it. If you didn’t, go over to the right column of my blog and subscribe now! (or just click here) One thing I haven’t been able to divulge until now is that there’s an innovative company that I’ve been using to provide these weekly emails that provide customized news from my social news streams, and today they launched to the world. Today, a company I advise, Xydo, pivoted to a pure B2B model that provides custom, automated email news for a business’s customers based on content it is trained to provide.
Previously, Xydo was a consumer-facing product that learned from your social presence and the things you read, providing a customized news feed similar to Digg, or Reddit, for your consumption in a way that was tailored and customized to predict what each individual user would like. Today, Xydo leveraged their targeted news consumption platform, and built a way for businesses to leverage that customized news format to build simple, automated, and customized newsletters that adapt based on the interests of their subscribers and customers.
The way it works is simple – you customize your newsletter, based on social feeds you can configure based on your audience, and it then does the work for you. It determines the most relevant content for your audience, tracks clicks and reads of that content, and adapts your newsletter from week to week based on the things your audience is most interested in.
The result is a highly targeted newsletter that increases clicks by up to 5 times your normal click rate, and 300% more shares on social networks. I’ve seen this personally on my own weekly newsletter.
If you’re in need of providing a customized, targeted, newsletter for your users or customers, go check out the new Xydo.com now.
If you write about it, let me know! I’ll be including links back to all relevant articles below: