Paypal Innovate 2010 – Expect Mobile, Personal

If there’s one thing Paypal does well it’s put on a great Conference.  This year at their annual Paypal Innovate Developers Conference, Paypal is ramping up for some big announcements, great training, and amazing guests.  Greeted at the Conference is a multitude of Paypal employees inviting guests to the next generation of payments platform.  The one thing that seems evident at this conference – we’re going to see a lot of “personal” and “mobile” in the era of personalized, simplified payments.

The first thing attendees got as they attended the conference is a new serviced offered by Bling Nation, allowing guests to pay wirelessly at participating vendors with a pre-populated $20 given to each attendee in their Paypal account.  The service offers attendees a sticker they can attach to their phones that seems to send an RFID signal to the payment processors participating in the service.

Also launched last night was a new version of Paypal’s iPhone app, offering push notifications and other ways to pay on a cell phone.  Paypal has really been pushing to improve their mobile payments solutions.

Whatever they announce, there’s no doubt that the future is here.  Paypal will no doubt be entering further and further towards removing the cash from your wallet and into an era of mobile, and personalized payments with your Paypal account.

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