The Church of Jesus Christ of Latter-day Saints is no stranger to technology. With several of the web’s most traffic’d websites, a very popular Youtube Channel (MormonMessages), one of the top Facebook Pages, and a great host of mobile applications enabling members to read scriptures and listen to talks from leaders wherever they are, there’s no doubt the Church knows what it’s doing. One of the big efforts the Church has built is its Facebook presence on its official Pages. Today, the Church’s official Page surpassed 300,000 likes and growing on Facebook.
Currently the Church has Pages for its Mormon Messages (53,000 likes), the Church’s Family History Library (3,300 likes), and even the Mormon Tabernacle Choir (46,000 likes). The Church’s main, official account, http://facebook.com/LDS, serves to be an outlet for the highlights of each of the Pages and other announcements for the Church to its members. The Church keeps its Page regularly updated with interesting items for its members.
The LDS Church has a worldwide membership of over 13 million members. Those members speak over 90 languages, and the Church broadcasts its message out to each of those twice a year in its Semi-annual General Conference held in Salt Lake City, Utah every year. With such a broad audience, it’s important for the Church to have an outlet to enable members to access that content, and find useful messages they can then bring back to their local areas and congregations. In addition, Facebook enables a great way for members to share information and inspiring messages from the Church with their friends.
It’s rare you see much word on the use of Facebook in a religious setting, but it makes complete sense in regards to virally spreading a message around the world. I’m very excited to see these messages spread, and if anything, this can be an interesting thing to watch if you’re a faith-based organization looking to get word out to your members in creative ways.
Mormon or not, if you want a refresher to your day and enjoy inspiring messages to lift up your day, be sure to like the page at http://facebook.com/LDS. (oh, and don’t forget to click “like” on this article)
Disclosure: In my day job, I am currently working as the Social Media Architect for The Church of Jesus Christ of Latter-day Saints. While they are currently my employer, this article by no means represents any official announcement, declaration, proclamation, or doctrine on behalf of the Church. All claims or topics written are solely my own opinion and not the opinions or official word of the LDS Church. To be clear, regardless of my day job, I am still a member of the Church and I still believe its teachings and will always have beliefs to share surrounding the Church and its teachings. What I write here should be considered as such.