Twitter seems to have the same audience in mind for their @anywhere platform. After just launching an Ad platform, you can bet more Enterprise features are about to be announced very likely at Twitter’s Chirp conference along with developer tie-ins to those features. Twitter wants the brands just as bad as Facebook does. Running a site that targets Brands, I know first hands that the Brands are where the money is. Enterprise, and contractual relationships with big companies and brands is big money in this industry. Twitter wants to be on each and every one of these major websites – that’s why they’re launching @anywhere.
I’m worried that Twitter is trying too much to please developers in this case though. In a conversation I had with Ryan Sarver back in March, he asked what questions we had about @anywhere. I asked if it would have an FBML-like tag syntax. His answer surprised me:
We’ll see what actually gets announced, but if I’m right, Twitter should really consider adding on a tag-based language on top of all of this. Something that looks like HTML is going to be much simpler to understand than jQuery in the eyes of a marketer that just wants to try this stuff out. I’m not sure this is the right approach, but we’ll see.
One good thing we can say about all this is that jQuery, as a framework, is going to have an amazing day in the sun on Wednesday. Let’s hope they can get the developers to sell this to the big guys like they hope.