I was doing a little exploring on Netflix a while ago when I came across a feature that I had never seen before. It’s called “Information for Parents,” and I don’t know why Netflix doesn’t promote it more. It takes a little digging (as far as I can tell) to even get to it, but it should be one of the most-used features on the site.
To get to the feature, you must first click on the link for a movie (not all movies have the feature, so stick with popular releases). For this post, I will use the new Star Trek. Under the “Details” section, you’ll see the rating of the movie with the MPAA reasons for the rating, and below that you’ll see Netflix’ rating, along with a link for more. Click on that link and you’ll be taken to the Parental Information feature.
The section that comes up is full of valuable information. I am a firm believer in active viewership, meaning that when watching a movie, especially with children, attention should be paid to the messages and themes underlying the plot and all the spectacle. In this feature, Netflix provides sample discussion points for parents to address with children after viewing, thus promoting the active viewership so often missing in many households. It also brings up some possible underlying messages you may have missed.
Next, the feature spells out specifically what elements gave the movie the rating Netflix awarded and why it is or is not appropriate for a certain age group. The categories covered are: Sexual Content, Violence, Language, Social Behavior, Consumerism, and Drug/Tobacco/Alcohol. Your bases are fully covered here, as it provides information for things I wouldn’t have even thought to include. Even the most protective parent can be satisfied.
So there you go, kudos to Netflix for providing this feature that every parent should be using. There is no reason to go into a theater or to rent uneducated. Now, if Netflix would only promote this valuable feature more.