Potential Applications of Facebook Connect in E-Commerce

n_1186439527_logo_facebook-rgb-7inch-1.pngI’m way too late on this, since it’s been mentioned several times already, but I thought I’d share a little presentation Jesse Pickard and the Razorfish guys did that I had the opportunity to help out on. Jesse asked me several questions about Facebook Connect a few months ago, and he turned it into this excellent presentation on potential uses of the platform for E-Commerce. In it, he uses iTunes, the iPhone (I still predict that’s coming – I always have, as has Facebook), and Amazon all as examples of potential integration points for Facebook Connect. These types of services have tremendous potential to see maximum success from integrating social networking into their own e-commerce platforms. They do risk some privacy, but that’s the advantage of Facebook – they are one of the few services out there which allow for privacy controls of their users, and they are only getting better at it.

I’d really like to see more e-commerce organizations embrace Facebook Connect. If I can be of help in doing so, please contact me! You can read more about it via the presentation Jesse Pickard made:

Portable Social Graphs – Imagining their Potential[swfobj style=”margin:0px” width=”425″ height=”355″ src=”http://static.slideshare.net/swf/ssplayer2.swf?doc=fbconnectrazorfish-1228360493956517-8&stripped_title=portable-social-graphs-imagining-their-potential-presentation” type=”application/x-shockwave-flash” allowscriptaccess=”always” allowfullscreen=”true”]

View SlideShare presentation or Upload your own. (tags: retail marketing)

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13 thoughts on “Potential Applications of Facebook Connect in E-Commerce

  1. I had the opportunity to help out on. Jesse asked me several questions about Facebook Connect a few months ago, and he turned it into this excellent presentation on potential uses of the platform for E-Commerce. In it, he uses iTunes, the iPhone.These types of services have tremendous potential to see maximum success from integrating social networking into their own e-commerce platforms.

    Like

  2. I had the opportunity to help out on. Jesse asked me several questions about Facebook Connect a few months ago, and he turned it into this excellent presentation on potential uses of the platform for E-Commerce. In it, he uses iTunes, the iPhone.These types of services have tremendous potential to see maximum success from integrating social networking into their own e-commerce platforms.

    Like

  3. […] Some other great ideas – especially pertaining to Connect and its implications for ecommerce – can be found in the presentation from Razorfish embedded below – Portable Social Graphs: Imagining their Potential (via Stay N’ Alive): […]

    Like

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