Why I think Facebook Mail is a Good Tool

My Co-Author, Jason Alba, is having a bad day today. I’m sure I haven’t helped, as we both have had somewhat heated discussions over the design of the cover of our book among other things (we think we’ve got a good idea for it though!). Not just that, but now I’m going to disagree on the points he made in his blog today.

While I’m of course very much for social networks (please, invite me to more!), while I’ve also probably sent Jason several large attachments as we’ve discussed our book back and forth (did I mention we now have a Facebook Page – become a fan!), while I’m sometimes a jerk, and I’m definitely a genius :-P, I understand his points in those items. What I don’t agree about however is that Facebook mail can cause people to pay less attention to you.

You see, I’ve actually used Facebook mail to my advantage several times. There are several of my Facebook friends, and even non-friends (remember, I only add people that a) are truly interested in me, or b) I have personally interacted with – this ensures my network stays strong) who I know receive thousands of e-mails per day. I also know people are generally hesitant to use Facebook mail due to its current limitations.

Because of this, using Facebook mail actually had the reverse effect one would think it would. My mail got attention from those users – some times they asked me to e-mail them personally after my initial contact, but now they knew who I was and had established a personal communication with me. Not just that but they had my picture and profile information to find out more of who I was. I now stood out in their mind, and to me, that’s valuable.

While Jason may not want to be contacted via Facebook, I suggest you try it some time to another person you need to get in touch with. I guarantee, while they may not contact you right away, they will be more likely to read and pay attention to your Facebook mail than they would a regular e-mail from you. After your first contact – sure, go ahead and send them normal e-mail!

Now, as to the issue on Cc: vs. To: that Jason mentions, Gmail takes care of that for me! Everyone is a To: in Gmail’s terms, so that’s all I have to see. Now, if Facebook could just have a Cc: and forwarding/reply system. 😦

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