How Apple Can Beat the Hackers and Please Their Customers at the Same Time

Apple – are you listening? I’ve got a tip for you that I’m pretty sure could very well be a solution to all your woes. Ars Technica today released new information about Apple’s new SDK and how they will continue to be web based. The article mentions the updates will be “released soon”. I actually like this idea – I see the future of operating systems as web-based, and Apple IMO is on the right track, making the AJAX SDK much more similar to what you could do with a normal SDK.

Apple – you’re on to something here with this update to be released soon after the last update – stay agile! Steve Jobs mentioned fighting the iPhone hackers was a “cat and mouse game.” He then followed it with, “I don’t know if we’re the cat or the mouse”. Apple – the object is to stay the mouse, constantly having to be chased by the cat. So long as you’re the mouse, the hackers will never keep up.

How do you become the mouse? Constantly release updates, faster than the hackers can keep up! Release new feature after new feature. Keep giving your customers more – they’re hungry for it! I guarantee you Apple, if you can keep your customers satisfied with lots and lots of new, cool stuff, they’ll ignore that their phones can’t be hacked until that stupid relationship you have with AT&T expires and you can truly allow your phone on multiple networks.


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